What You Should Do

Create high-quality contributions

• Share thoughtful, well-explained ideas with clear context
• Break down concepts in plain language that a new user can understand
• Use clean formatting and maintain high readability throughout
• Add your own opinions, real experiences, and original insights and not just surface-level takes

Stay original

• Write in your own voice
• Avoid posting near-identical content across multiple projects
• Bring unique angles, personal examples and perspectives that only you can offer

Be a holistic creator - not a project billboard

• Your profile should reflect a real person with genuine interests, not a promotional machine
• Post a healthy variety of content: opinions, industry commentary, personal learnings, community discussions
• Treat campaigns as one part of your content, not the entirety of it
• Creators who show range and depth rank significantly higher than those who only post campaign-related content

Stay consistent

• Contribute regularly across different days and not in concentrated bursts
• Maintain steady streaks rather than sudden spikes of activity
• Show up meaningfully, not just when a campaign is live

Stay relevant

• Tag only the project you are genuinely contributing to
• Keep your content directly connected to the product, feature, or topic at hand
• Every post should deliver clear value. If you can't articulate what a reader gains from it, reconsider posting it

Engage like a real person

• Reply to comments thoughtfully
• Participate in ongoing discussions, not just broadcast your own content
• Quote-tweet with genuine, considered thoughts and not empty reactions or one-liners

Use the product

• Try the app, feature, or protocol you're posting about
• Share real feedback, suggestions, or firsthand experiences
• Help others understand how the platform works through your content

Leverage onchain activity where applicable

• Interact with partner projects onchain
• Explore features, swaps, or protocol actions and document the experience meaningfully

What You Should NOT Do

Spamming

• Do not mass-post or publish multiple tweets within minutes of each other
• Do not copy-paste templates or reuse the same post structure repeatedly
• Volume without quality actively harms your score

Low-effort and non-informative posts

• Posts that contribute nothing to the brand or the reader such as "Bullish 🚀," "Don't sleep on this," "GM," or single-sentence hype are flagged as low quality
• Extremely short posts that lack any substantive information, explanation, or perspective do not count as contributions and reduce your credibility

Ask yourself: does this post tell someone something useful? If the answer is no, do not publish it

Turning your profile into a billboard

• A profile that only promotes projects, campaigns, and chases rewards looks like a farming account
• Diversify your content. If every post you make is a campaign post, it signals inauthenticity and will be scored accordingly

Multi-tagging and tag farming

• Only tag the project you are actively contributing to
• Tagging multiple unrelated projects in the same post to chase visibility looks like farming and is treated as such

Copying others

• Do not rephrase someone else's thread, lift their points, or replicate their structure
• Do not reuse visuals or arguments without clear attribution
• Originality is weighted heavily in scoring

Artificial or suspicious engagement

• Engagement pumps, coordinated retweet groups, fake accounts, and sudden unnatural spikes in activity trigger the Engagement Integrity Multiplier (EIM) and lower your score significantly
• These patterns are detectable and treated as a violation of contribution integrity

Acting like a bot

• Repetitive sentence structures, identical post formats, posting at machine-like intervals, and zero variation in tone are all bot-pattern signals
• Vary your content type, posting time, tone, and format regularly

Poor-quality AI-generated visuals

• AI-generated images that look scattered, or clearly low-effort reduce the perceived quality of your content
• Reposting the same image or graphic repeatedly signals laziness and lowers your uniqueness score
• Visuals should support and enhance your written content. They should never replace it or be used as filler

Posting in irrelevant or adult communities

• Sharing your posts in adult X communities or entirely unrelated spaces purely for engagement is flagged
• Only distribute your content in communities where it is genuinely relevant